Hello again iiwiiers
I've been taking a look at the adjudications of the Advertising Standards Authority. A lot of it is similar and dull. They say it's not for them to judge some degrading sexist ad. I advertise my sugar pills in the Daily Mail and say 'they'll give you immortality!' and as I can't provide any evidence of their efficacy, and they tell me not to run the ad with that wording again. I then take out another ad saying 'I am the biggest pharmaceutical company in the world!' and I can't evidence that either, so they tell me not to run it with that wording either. But some are more interesting, for one reason or another. Each case has Ad, Issue, Response, Assessment, Action listed. This ad got my attention:
Image via Wikipedia
A TV ad for an online personalised greetings card service showed a variety of different card designs. The characters and designs on the cards were animated and explained how the cards could be personalised. A cucumber playing football on one of the cards stated in a Mexican accent "Look Arthur, you can personalise any Moonpig card by changing the text." Another card featured two women dressed in the style of 1950s housewives. One of the women said "If you order by 2pm your card will be sent out the same day by first-class post". On-screen text stated "Weekend and bank holiday orders sent next working day". The second woman said "Crikey, what was that name again?".
The complaint was thrown out: people were ordering them in the run up to Christmas and not getting them for several days, and moaning 'but they said they'd send them first class straight away!' Well, of course, the problem with that complaint is that their claim doesn't negate the company's claim, they didn't claim 'we'll send it straight away by magic first class that works faster than ordinary first class!' Perhaps you think the people must be fools. Well, obviously - only an idiot would buy something from a footballing cucumber. You know what they're like. It also struck me how much unnecessary detail there was in the description of the advert. Do they get given a summary by the makers? Or does someone at the Authority do that for a living? It strikes me that if they are doing it themselves they are making a lot of judgements, that that is a mexican accent, that those women are dressed in the style of 1950s housewives, that that is a cucumber, that it is playing football.
Yet more stories about Kepler! This is now the biggest 'here's the same news again' story since the rub up to Large Hadron Collider being switch one. The eighteen month run up with the same story over and over again. I shudder to think of it now. Best forgotten, eh?
Oh, I nearly forgot, one last thing... can I interest you in some spectacularly crap military-industrial promotional videos?
that's all from me for now
see you around
Medication Of The Day: Contac 400